After a legal and creative work, we shortlisted AKKA Venture as the brand name which represents best our corporate culture, with a strong focus on quality. 

As outlined below, our corporate identity is also reflected through our triangle logo filled with a red dynamic A letter, and through our tagline Your Partner for Growth.

Our brand registration number is 5109719 (with initial INPI registration in 2010). 

First, AKKA relates to a chain of mountains symbolizing:

🔺Sweden: located in northern Swedish Lapland, the Akka mountains are among the highest Scandinavian peaks. Sweden is home to a strong culture of technology and innovation — a northern cluster of talented entrepreneurs, often regarded as one of the world’s leading tech ecosystems per capita, with success stories such as Spotify, Klarna, Skype and King, alongside a uniquely dense fabric of innovative industrial and technology leaders for a country of just 10 million inhabitants. This environment has also fostered one of Europe’s most dynamic investor ecosystems. While we have an international approach, AKKA reflects our special reach and footprint in that sweet-spot region.

🔺 Height: the Akka mountains evoke height and elevation. We apply high standards of quality in methodology and process from "stock picking" to completion of the transaction; Height also symbolizes our taste for effort and entrepreneurs targeting high ambitions.

🔺 Vision: the vision from the height. We believe in visionary entrepreneurs and work only on market opportunities that we believe have high potential.

🔺Grandeur: exceptional sights, high landscapes and fresh air. Mountains inspire grandeur and freedom. We like to work with inspiring entrepreneurs thinking big and often freely in contrast to the status quo.

🔺 Humility: the other side of mountains, sometimes made of difficult paths and the path to the top is always challenging.

This AKKA chain of mountains and what it stands for are the reasons why we use mountains in background on our website. 

Here are a few insights about our logo:

🔺 A clean design, full of meaning.

🔺 The upward motion of the “A” reflects the growth spirit — a visual expression of our promise: Your Partner for Growth.

🔺 This A in AKKA stands bold and daring. As the first letter of the Alphabet, it represents beginnings, initiative — and of course, Audacity and Ambition, core traits that we share with the entrepreneurs we love working with.

🔺 The red, dynamic A has a check mark shape: a nod to Action, Achievement, validation. Naturally, this check shape in an entrepreneurial environment is also to echo a line that suits entrepreneurs perfectly: Just Do It.

🔺 The triangle symbolizes Growth, ascent, faith and transformation. It represents the idea of (AKKA) mountain height and what it stands for (as outlined above). To the Greeks, the triangle is seen as the Delta glyph symbolic of a doorway, the Gate from one state to another, as our clients benefiting from a significant transformation after working with us. 

🔺 Delta △ is the letter D in Greek and the symbol of Difference in mathematics, so in what we do: we are keen to make the difference. That triangle shape, combined with the Louvre's pyramid being one of the most audacious modern architectural designs in triangle shape, explains why we chose this pyramid in background image for our AKKADEMY sessions, and on the home page the four △ filled with diamond-shaped patterns, like on the Louvre's pyramid.

🔺 A harmonious trio: three colors (blue, white, red), and three core elements (triangle, A, text). Simplicity and balance, without overload.

🔺 A tricolor wink to our French roots — a land of creativity, entrepreneurship, and soft power — even though our scope is global.

More than just a logo: a vision, a direction, a mindset.

Coming up with a strong brand name — meaningful, distinctive and legally available — is a challenge and it is the quality of the results in the long run that contributes to build a positive corporate identity. 

In the end, we believe all these elements above make:

🔺 AKKA Venture a special brand name.

🔺 Your Partner for Growth the best tagline to reflect our identity.

🔺 The triangle logo the best symbol to represent our positioning and commitment to high-growth companies.